1. Identification of license plate marks. Imported cosmetic bottles must be marked with the "micro-packed gold" or "micro-packed gold cup" logo issued by the Ministry of Health. In addition, imported cosmetic bottles must have "three certificates", namely "inbound goods quarantine certificate", "import and export cosmetics label audit certificate", "cosmetic inspection and quarantine CIQ mark". Especially the "Cosmetic Inspection and Quarantine CIQ Mark", each CIQ mark is followed by a set of computer codes. After the CIQ logo on the genuine packaging box is torn off, the computer code will be automatically pasted on the outer box of the product. Commodities and parallel imports may not have the CIQ mark, while counterfeit goods have the CIQ mark. There are two situations:
(1) It cannot be completely torn off from the product packaging box;
(2) After the fake CIQ is torn off, the number is on the back of the torn disc, not on the product.
2. Product sensory identification. In terms of appearance, unqualified or counterfeit cosmetic bottles are often rough, with obvious scars and stripes. The cosmetic bottle cap and the cosmetic bottle body are not tightly engaged, and there is leakage; the printing quality of cosmetic bottles is not as clear as the genuine one, and the color registration is incorrect. Some products are not delicate in structure and uneven in color; some are granular and have impurity spots; some are inflated, moldy, rancid, and smelly; some have shrinkage and oil-water separation.
For cosmetic bottle packaging, there are more and more varieties on the market, from material to appearance to capacity and so on. In fact, by summarizing, the author believes that cosmetic bottle packaging should correspond to the corresponding type according to different positioning. The author summarizes the three-level positioning. First of all, according to the market consumption positioning of cosmetics, corresponding to different types of cosmetic bottle packaging. For example, in the consumer market with lower prices, the corresponding cosmetic bottle packaging should be as simple and practical as possible from material to appearance, so that consumers will not have the illusion of high product prices, and cosmetics can also win the opportunity on the shelf. On the contrary, for cosmetics positioned as luxurious, high-grade or as gifts, the packaging materials and appearance of such cosmetic bottles should be exquisite and high-grade. Second, a cosmetic brand often has multiple collections. Different series of cosmetic bottles should be different in appearance including color. For example, the appearance of sunscreen cosmetics should be glossy. Finally, the external standard and cap of cosmetic bottles should also be formulated according to different positioning.